Privacy Policy

1. Who We Are

Jersey Li Personal Real Estate Corporation ("Jersey Li," "we," "us," or "our") operates the website jerseyli.com. Our mailing address is 3012 Boundary Road, Burnaby, BC V5M 4A1, Canada. Questions about this policy may be directed to hello@jerseyli.com.

2. Information We Collect

We collect information you voluntarily provide through forms on this site:

• Contact and lead forms — name, email address, phone number, and your message or inquiry type.
• Valuation request form — property address, your contact details, and details about your property.
• Newsletter sign-up — email address only.

We also collect limited non-personal data automatically through Cloudflare Web Analytics (a privacy-preserving analytics service that does not use cookies or fingerprinting) and Google Analytics 4 (see Section 5).

3. How We Use It

Personal information submitted through this site is used solely to:

• Respond to your inquiry or service request.
• Provide the real estate advisory services you requested.
• Send market updates or newsletters if you opted in (you may unsubscribe at any time).
• Comply with our obligations as a licensed REALTOR® under BCFSA regulation.

We do not sell, rent, or share your personal information with third parties for marketing purposes.

4. Legal Basis for Processing

We process personal information on the following bases under applicable Canadian privacy law (PIPEDA and BC PIPA):

• Consent — when you submit a form or sign up for a newsletter.
• Contractual necessity — when we need information to deliver the services you requested.
• Legitimate interests — to improve site functionality and respond to inquiries in a timely manner.

5. Analytics and Cookies

Cloudflare Web Analytics: This site uses Cloudflare's privacy-preserving web analytics. No cookies are set; no cross-site tracking occurs; no personal identifiers are stored.

Google Analytics 4 (GA4): This site uses GA4 to measure traffic and conversion events. GA4 collects anonymized usage data including page views, session duration, and form submission events. GA4 uses cookies. You may opt out by installing the Google Analytics Opt-out Browser Add-on. We have IP anonymization enabled.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purpose for which it was collected — typically the duration of our business relationship and any applicable regulatory retention requirements (7 years for real estate transaction records under BC law). You may request deletion of your information at any time by emailing hello@jerseyli.com, subject to any legal retention obligations.

7. Your Rights

Under PIPEDA and BC PIPA, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Withdraw consent to processing (where consent is the legal basis).
• Request deletion of your information (subject to legal retention requirements).
• Lodge a complaint with the Office of the Privacy Commissioner of Canada.

To exercise any of these rights, email hello@jerseyli.com.

8. Security

All data transmitted through this site is encrypted in transit via TLS (HTTPS). Form submissions are processed through Cloudflare Workers and forwarded to our internal CRM. We use commercially reasonable safeguards to protect your information, though no internet transmission is completely secure.

9. Third-Party Links

This site contains links to third-party websites (e.g., Realtor.ca, REW.ca, LinkedIn). We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies before submitting personal information.

10. Changes to This Policy

We may update this policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.

11. Contact Us

Questions or concerns about this policy or our data practices should be directed to: